Teken in op U gunsteling platform en laai die unieke mooi maar kragtige lied nou af.
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Nuwe Afrikaanse Enkelsnit Vrystelling: “Net Ons Riviere Loop Vry”!
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Radio Advertising:- How to get the best out of it
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Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
Radio has strong and enviable offerings: reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Turnaround time is fast and production can be relatively inexpensive.
So how do marketers get the most out of their radio campaign? Making radio work for your company requires strategy, skilled media buying and engaging creative. But what makes a radio ad engaging?
The creative and media strategy process starts with a clear understanding of your brand, your audience and
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HOT NEWS:- Deal Digest: BYU Buys Another FM In Utah.
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SALES – STATIONS
Salt Lake City – Brigham Young University strikes an $875,000 deal to buy adult alternative “107.9 The Mountain” KUMT from Community Wireless of Park City. The deal includes FM boosters in Salt Lake City, Ogden, Randolph, and Provo, and Bountiful, UT. The move will allow the University’s “Classical 89” KBYU-FM to remain untouched as the school puts its BYUradio brand on KUMT and several booster FMs around the Wasatch Front. It airs a mix of talk and public affairs programming. BYUradio airs a mix of talk and public affairs programming. Once the sale closes Community Wireless of Park City will still own news-talk/adult alternative KPCW (91.7) in the Park City, UT area. Broker: Greg Merrill, Media Services Group
Burlington, VT – Vox Radio Group files a $660,000 deal to buy classic hits WVTK (92.1) from Ken Barlow and Lori Young-Barlow. The deal effectively reverses the $550,000
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NEWS:- Radio Has Fully Embraced Data Delivery In The ‘Age Of Outcome.’
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As data becomes increasingly essential to advertisers, while media platforms are digging deeper to deliver numbers and credible ROI to marketers, technology pundits are calling this the “age of outcome.” And radio has gotten with the program.
In a new blog post, the Radio Advertising Bureau says, “Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.”
In its Radio Matters blog, the RAB adds, “There are many rich and robust data stories coming out of radio that shed light on the interests and behavior of loyal and passionate consumers.” In hand, data is driving successful campaigns for brands that are “leveraging the insights to optimize and reinvest in their plans, messaging, promotions and schedules on radio stations across the country.”
In the ROI arena, the RAB
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NEWS:- Entercom Moves Into Network Radio Biz With Unwired Entry.
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Aiming to increase ad rates for inventory it was selling at deep discounts, Entercom on Tuesday announced its entry into the network radio business via a new unwired network. Entercom Audio Network won’t involve increasing spotloads at its radio stations, the company says. Rather it intends to regain control of inventory that it had been handing over to third party resellers and offer it as part of a new national platform.
Speaking to investors during Entercom’s first quarter results call on Tuesday, CEO David Field said the network will allow the company to “meaningfully enhance our yield by transitioning out of a poor sales channel and shifting that inventory into higher value channels,” which also include a still-under-construction national business development initiative.
The company says Entercom Audio Network will allow it to capitalize on its scale of 235 stations and reach of 112 million monthly listeners to participate directly in the $1 billion netw
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The IHeartCountry Festival Full Of Surprises, Collaborations.
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The fifth annual iHeartCountry Festival took place Saturday, May 5 at the Frank Erwin Center in Austin, TX. The show featured a superstar lineup of country artists and was broadcast on over 120 of the company’s country stations, the iHeartRadio app and streamed live on ATT.com and on the AT&T Twitter account. For the third..
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Advertisers Rediscover Radio
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While it has consistently maintained popularity and ubiquity among all ages of U.S. listeners, radio perhaps lost its place in line with advertisers as new, shinier audio offerings pervaded the landscape.
That distraction appears to be fading. After combatting a stagnant ad market and losing dollars to those data-rich digital channels, the radio industry is getting revived interest and increased activity from marketers and advertisers.
Inside Radio’s two-part Monday feature offers a sleek dive into radio’s rediscovery by Madison Avenue, which—again—appears to be recognizing radio’s ability to reach the masses with proven content, alongside expanded platforms like digital audio, mobile apps, podcasts and live events.
“Radio just sort of fell out of their consciousness. So now we’re reintroducing it to them. And they’re engaging, they’re very open to it,” offers Nielsen’s Head of Audio Brad Kelly.
And at a time when
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Westwood One Podcast Network Debuts ‘Opie Radio’ On May 9.
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The official date has been set for the debut of “Opie Radio” on the Westwood One Podcast Network. Gregg “Opie” Hughes will host a twice weekly podcast with the first episode publishing on Wednesday, May 9. New shows will be released on Mondays and Wednesdays, with a “big reveal” promised for the inaugural podcast.
“Hey, it’s Opie, I’m so excited to be in this cold conference room to promote my new podcast that’s dropping, the kids use dropping, right? May 9th,” he says on the teaser episode. Describing the new venture, Hughes says “I’ve had it with being in a radio station rotting day after day after day. So, I’m gonna pretty much hit the streets,” he explained. “I’m gonna be podcasting where all my friends hang out and I’m gonna be podcasting in places that I really like being at like at the beach fishing.” Opie said he was “thisclose” to retiring and fishing all day “and then I get a call from [WWO senior VP digit
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Hot News:- Saga Launches ‘Pure Oldies 97.3’ In Asheville.
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Saga Communications has launched a new oldies station in Asheville, NC as “Pure Oldies 97.3,” which debuted Monday on the Asheville, NC-licensed translator W247BV at 97.3.
OM Neal Sharpe told the Citizens Times that the station aims to appeal to the Baby Boomer generation, many of whom call the area home now. “People are retiring to Western North Carolina and especially the Asheville area and we felt like let’s provide this music to them,” he said. “It’s the soundtrack of their lives.”
“Pure Oldies 97.3” is playing music from ‘50s and ‘60s, including songs from Elvis Presley, Chuck Berry, the Supremes, the Beatles, Herman’s Hermits, the Beach Boys, the Shirelles, Little Richard and Bill Haley and the Comets. “It’s like having the founders of the Rock Hall of Fame on your radio,” Sharpe said in a release.
Added cluster GM Chris Hoffman, “Pure Oldies 97.3 fills a gap in local radio for local listeners who felt
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Well Entercom Adds AM Simulcast For ‘The Game’ In San Francisco.
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Entercom has launched a new sports outlet, “1550 The Game” KGMZ San Francisco, which will simulcast programming content from “95.7 The Game” KGMZ-FM. The new “Game” in town will also air Oakland A’s baseball when there is a conflict with Golden State Warriors basketball on KGMZ-FM.
“With the overlap of play-by-play between our athletic partners, we launched sports content on the AM frequency to provide our fans with more options to listen to all of their favorite games,” senior VP/market manager Gregory Nemitz said. “This also gives us the opportunity in the future to create additional exclusive programming on 1550-AM to super serve Bay Area sports fans.”
The weekday on-air lineup now heard on both “95.7 The Game” and “1550 The Game” features: Joe Fortenbaugh, Lorenzo Neal and Dan Dibley (6-10am); Matt Steinmetz & Daryle “The Guru” Johnson (10am-12pm); “The Greg Papa Show” with Greg Papa and Bonta Hill (12-3pm)
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